About Store

Born and raised in Richmond VA, I really understand the charm and personal attentiveness. Upon relocating to Northern VA/DC/MD in 2007, I sharpened my skills with some of the most elite entities in the luxury sector and ways to really cut costs in a very time efficient manner. Re-located back to Richmond VA in 2024 to launch the first brick and mortar boutique. JaemsAnthonhy “Where less is more” was founded in 2020 as a freelance operation by word of mouth. Kinda like if Hitch opened a speak easy! Anything from house calls to zoom intros, we would make it happen as incognito as possible. With high studies with GIA, DCA and GCAL, I applied all of these along with 25+ years of experience into a fantastic and effective conceptual experience. Along with all the shiny bling, I also spent time on 5th avenue with the likes of Rolex, Omega, Patek Philippe and more. I’ve also worked for some of the most astute companies within the luxury bridal/custom/jewelry industry. After holding high roles in business development, diamond buying, lead designer, management, repair coordinating, high-end timepiece consultation, and so much more, I decided it was time to launch my own vision.

The “Where less is more” approach is just that. It’s a state of mind and how JaemsAnthony approaches client relations and business within our boutique. Whether you’re an on the go professional with little time, repurposing a family heirloom or someone just needing solid design advice for that exceptional one of a kind forever ring! Whether it’s a $150.00 repair or a $100,000.00 design, you will always receive the same experience and dedication in a JaemAnthony boutique.

Times can be tough these days, and no matter what your comfort zone is, we deliver. We still to this day, price to be competitive with what’s online with apple to apple comparisons. We encourage you to do your research and come to us with as many questions as you need clarification on. We run on complete transparency and now when to pivot if need be, to accommodate you as much as possible.

Please stop by our swanky mid-century modern flagship boutique and find out why our reviews are spot on. We strive in building long lasting relationships built off of trust, value and fairness. Every detail is noted rather than feeling like a number who is overlooked in the shuffle. At JaemsAnthony “Where less is more“, we take pride in being a part of any of your milestones from will you and beyond. Don’t just buy a design, design with JaemsAnthony for an experience. Please stop by for a conversation:)