About Store

Jaems Anthony providing rare & beautiful items sourced both locally & globally.

JaemsAnthony “Where less is more” was founded in 2020 as a freelance operation by word of mouth. I would make house calls and anything in-between to accommodate my clients. Before this, I founded a wedding proposal side business that did well, but when funds ran out, we had to go back to the grind. Iv’e been in this industry since 2000 and have literally seen it all. I have many studies with GIA, DCA and GCAL. I trained with Rolex and Omega on 5th avenue in New York. I also have worked with some of the most astute companies within the luxury bridal/ jewelry industry. After holding roles in business development, diamond buyer, designer, management, financing, jewelry repair management, high-end timepieces and many more, I picked up a plethora of tools and knowledge within the jewelry industry.

The “less is more” approach is just that. It’s a state of mind and how JaemsAnthony handles business within our boutique. Whether your’e a professional that has little time, repairing a family heirloom or someone just browsing designs for that exceptional one of a kind forever ring! It’s all about that customer who ends up a client that walks through my doors, shoots me a text, or hops on a virtual consultation via email. Making it super easy and stress free to the point of you asking yourself, “was that it”?! All while getting every little detail that matters to you and your soon to be!

Times are very tough these days and JaemsAnthony always has that in mind. I’m beyond fair when it comes to pricing. I delve into your comfort zone and will never go outside of that within reason. I also highly encourage you to do your research and come with as many questions as you’d like to ask. We run on complete transparency and the glass walls prove it!

Please stop by our swanky mid-century modern flagship boutique and find out why the reviews are spot on. We strive in building long lasting relationships built off of all of the facets of your life and beyond. We want your experience to be a lasting one, whether chatting about a design, admiring pictures of your little babies and or fur babies or sharing a glass of vino. Every detail is noted rather than feeling like a number who is overlooked in the shuffle. At JaemsAnthony “Where less is more”, we take pride in being a part of any of your milestones from will you and beyond. Don’t just buy a design, design with JaemsAnthony for an experience.

Jaems Anthony

(founder, owner, lead designer)

Our Mission

From a design you had in mind to creating that visual and painting the picture of your dreams…we take pride in our work, from hello to will you and beyond. At JaemsAnthony, we strive to cultivate a story that you will tell your family, friends and co-workers for years to come by offering white glove service, custom designs, repair needs, fair pricing with complete transparency. Our relationship develops like that of a diamond, time and perfection with your comfort in mind. We focus on you so you can concentrate on your loved one. After all, what they are wearing is our reputation.

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