"Diamond Clarity"

The infamous clarity grade of the four C’s. Go into an ultra, high-end place and they will tell you VVS or better. Big retail establishments could go one of many ways. Small entities can sometimes tell you what you want to hear and sprinkle it with a shade of great service. Savvy guys with 20+ years of experience such as myself, would tell you to go the “less is more” route;) See the picture of crystal-clear water above? Would you pay for that koi fish by that rock? I know I wouldn’t. That’s because I don’t see it and why would I pay for something that I don’t see? Pay for what you can see and not what you don’t. https://4cs.gia.edu