Ever go into an establishment or find an online company with your soon to be, and she states that she wants to see an oval, round, emerald cut, etc. to see what she likes best? Or maybe she says, “Well, an oval shape is so popular now!” Will it still be five years from now or is it a trend? An easier “less is more” approach to this enigma should be more organic. A round is, and always will be the most popular. If you want sheer timeless brilliance, round is your shape. If you want more of a bang for the buck? Ovals and pears work great! For super classic and elegant, an emerald cut or Asscher should suffice. Let’s say you have shorter fingers, then go with princess, round, or even square cushion brilliant cuts. The point is, I could go on and on about the illusions that some shapes provide or trends that are popular now, or even that have stood the test of time. Choosing the shape of your desired diamond should be similar to shopping for clothes. Look at shapes that complement your hands best. Choose what you really love and not what’s on everyone else’s finger or social media page.